Prometheus Floor Plan Optimization
Concept // Drive consistency in process, design, naming, and production of 20,000 floor plans across real estate portfolio.
Role // Thought Leadership, Research, Prototyping, Creative Direction, Project Management, Execution though Implementation
Prometheus Real Estate Group is the largest private owner of multifamily properties in the San Francisco Bay Area, with a portfolio stretching from San Jose all the way to the PNW in Portland and Seattle. With 50+ years of operation, Prometheus has tested several different naming conventions and drawing styles for our floor plans - adopting some new ideas and maintaining some old - flooding the servers with inconsistency. Through research, prototyping, testing, and cross-team-collaboration, I led a portfolio-wide audit and redesign of all floor plans, and established a process to maintain consistency going forward.
We are continuing to develop solutions for an optimized digital user experience. Some of these innovations include clickable sitemap integration through Engrain, on-site virtual tours through Pynwheel App, and Matterport virtual tours on each landing page.