Research-driven design balances form and function. Understanding the landscape is necessary to create successful solutions, and it lays the groundwork for strategic decision-making, now and in the future. Through this exploration, we can gain valuable insights into your target audience, their preferences, and the competitive landscape.

Brand strategy is the roadmap we develop to clearly define your brand's unique idea, mission, vision, values, and personality. From crafting a compelling brand platform to creating a distinctive verbal system, including naming and taglines, every aspect is carefully aligned with your business goals and tailored to resonate with your target audience.

Whether you’re starting from ground-zero or looking to breathe new life into the brand you love, nailing down your identity is super important. Luckily, this is my sweet spot. Just as a person's face is a key identifier and communicator of their identity, your brand's visual identity plays a crucial role in making it recognizable, memorable, and distinct. This collection of visual elements that uniquely represent and communicate your brand to the world include: logos, colors, fonts, imagery, and other graphic elements.

We want your audience to be your biggest ambassadors. Aligning your visual identity to your verbal identity helps tell a brand story that is not only authentic, relevant, and differentiated, but clear and consistent. Clarity and consistency create brand recognition, build trust, and drive loyalty.

This is the fun part. You’ve got your brand locked in and you’re looking to elevate your brand experience. In the omni-channel world we live in today, it’s important to get creative with how you engage clients at every stage of the funnel. The opportunities are endless when it comes to activating your brand to connect with your audience. Let’s dig deep to understand what assets and experiences we can create to transform your business.

People interact with brands differently than they used to and the drive to digital is more critical than ever before. Through research, we can understand how you stand up to the competition, uncover what your user’s need and desire, and create a website or digital experience that will help you scale.

Design thinking workshops are dynamic sessions that harness the power of creative problem-solving. By bringing together diverse perspectives and fostering a collaborative environment, these workshops unlock innovative solutions to complex challenges. Through a series of structured exercises and hands-on activities, participants are guided through exercises, from empathizing with users to prototyping and testing ideas. These workshops not only spark creativity but also instill a human-centered approach to problem-solving, ensuring that solutions are both feasible and meaningful for your target audience.

With nearly 10 years of experience, I’ve led people on small teams, in agency, and as vendors. My network is full of strategists, copywriters, web developers, photographers, producers, consultants, and of course designers who we can tap in to build anything under the sun. If you don’t see what you need here, please reach out so I can connect you with an expert!