Prometheus Website UI Optimization

Concept // Update UI based on UX research and brand redesign
Role // UI Design, Review UX testing, Communicate with Developers, Update branding

In 2019, Prometheus took a hard look at the usability and brand execution throughout each page of the website and evaluated the UI/UX through HotJar. With goals for a lower bounce rate, higher click-through rate, and greater retention leading to leases, the tour team brought more simplicity and clarity of navigation to the user. Below is a sample of the page.