Brand Challenge
Defy category conventions
Modern IT (Previously AMC Modern IT), a Managed Service Provider, delivers proactive IT support and management intended to optimize organizational technology and transform team productivity.
Once upon a time, IT was a vibrant hub of innovation within organizations, but somewhere along the way, MSPs became known for headaches – not help.
Challenging conventional wisdom, Modern IT aimed to expand market share by introducing a people-centric approach to a category that craved more than just tools.
Logo after
The Solution
Establish the brand as a catalyst for the momentum of teams and business.
Elevates the team’s conviction, positioning Modern IT’s deep knowledge on how IT drives success against the lacking conviction of the space
Embraces a less-is-more those echoes through a single-stack Microsoft platform partnership
Challenges the space through humanity, asserting a “Heartbeat of Hardware” philosophy.
Logo before
Street Ads
Website UI Design
Business Card Design
Letterhead & Folder Design
Tradeshow Booth & Badge Concept
Thought Leadership & Employer Brand Social Strategy
Executive Pitch Deck Design
Step Up believes girls* deserve to define and pursue success on their terms. By bringing girls together in inspired spaces – on and offline – they spark exploration and discussion of what’s possible. With structured support and access to a strong community, Step Up guides girls towards their unique goals: first, by identifying those goals and then, building the roadmap to get there.